I am currently the primary voice of the amazing team representing the reputation of a regional bank via social media care. Our goal is to engage with customers via social media in a way that builds trust and confidence. We make every effort to turn negative experiences into relationship building opportunities with unforgettable customer service.
Periodic analysis of our customer engagements provides us with insight into our customer’s wants, needs, frustrations and successes. By sharing these analytics with the bank’s various lines of business, we contribute to the positive evolution of the customer experience throughout the bank.
One of the issues that we constantly run in to is that of basic banking literacy. Everyone knows they need a bank account, but they don’t know how they work and are learning as they go. This blog was created with that process in mind.